Have you heard of Perry Marshall? If you know about Google Adwords, it is most likely you would have atleast heard of Perry Marshall.
Perry Marshall is a well known Adwords Guru and I rate him the very best along with Kirt Kristensen. His Definitive Guide to Google Adwords is considered by many as the Adwords Bible.
The Definitive Guide to Google Adwords is a 219 page ebook that covers ten fantastic modules.
These ten modules will literally save you thousands of dollars and give you the edge over the competitors. More importantly, Perry Marshall throws light on the 'FMM'- the Frequently Made Mistakes that we all make as advertisers.
Pay careful attention to the following modules.
1. Peel and Stick Tactic
2. Dynamic Keyword Insertion
3. Split Testing
4. Building your List
There are many other golden nuggets from this book that would be too long a list to mention.
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