HyperTracker is another good tool to use to optimize your Adwords Campaign that comes highly recommended by the Adwords Guru, Perry Marshall.
Tuesday, May 27, 2008
HyperTracker- Tool Recommended by Perry Marshall
HyperTracker is another good tool to use to optimize your Adwords Campaign that comes highly recommended by the Adwords Guru, Perry Marshall.
Google Analytics - Optimal AdWords Campaigns
A fantastic video that shows the importance of Google Analytics.
Google Adwords Geo-Targetting
A cool video that demonstrates the power of Google Adwords Geo-Targetting.
Definitive Guide to Google Adwords- The Google Adwords Bible
Have you heard of Perry Marshall? If you know about Google Adwords, it is most likely you would have atleast heard of Perry Marshall.
Perry Marshall is a well known Adwords Guru and I rate him the very best along with Kirt Kristensen. His Definitive Guide to Google Adwords is considered by many as the Adwords Bible.
The Definitive Guide to Google Adwords is a 219 page ebook that covers ten fantastic modules.
These ten modules will literally save you thousands of dollars and give you the edge over the competitors. More importantly, Perry Marshall throws light on the 'FMM'- the Frequently Made Mistakes that we all make as advertisers.
Pay careful attention to the following modules.
1. Peel and Stick Tactic
2. Dynamic Keyword Insertion
3. Split Testing
4. Building your List
There are many other golden nuggets from this book that would be too long a list to mention.
Friday, May 23, 2008
Word Tracker
Word Tracker is a must have tool for PPC Campaigns. Very often the success of PPC Campaigns lie in unearthing the keywords that the competition hasn't thought of. Word Tracker is a great tool to unearth those gems. Take a look at the video below to understand the functionality of Word Tracker.
Keywordtopia is a fantastic tool that will combine the features of Word Tracker, Google Keyword Tool, Google Suggest, Yahoo Keyword, Overture Tool and Ask.com.
The advantage that Keywordtopia has over Word Tracker or other keyword tools is that it combines the listings offered by all the tools mentioned above.
Keywordtopia offers a one month free trial offer and hence you have all the more reason to try and test out the tool.
Keywordtopia is a fantastic tool that will combine the features of Word Tracker, Google Keyword Tool, Google Suggest, Yahoo Keyword, Overture Tool and Ask.com.
The advantage that Keywordtopia has over Word Tracker or other keyword tools is that it combines the listings offered by all the tools mentioned above.
Keywordtopia offers a one month free trial offer and hence you have all the more reason to try and test out the tool.
Thursday, May 22, 2008
Building Websites
Building Websites is a tiresome, tedious and often frustrating, especially if you are doing it. No wonder, it is widely outsourced because it can be done quickly and cheaply. If you are looking to outsource it, here are a few resources that you can take advantage of
1. Agentsofvalue.com
2. Elance.com
3. Craigslist (Advertise your requirements in Philippines or India).
However if you want to build your own website, the best website building software to use is Site Build it. Site Build it is very easy, user friendly and you do not need any HTML knowledge to start building your website.
The video below is a customer's testimonial. Lisa is a very credible source and she provides valuable tips and feedback on how to improve your business.
1. Agentsofvalue.com
2. Elance.com
3. Craigslist (Advertise your requirements in Philippines or India).
However if you want to build your own website, the best website building software to use is Site Build it. Site Build it is very easy, user friendly and you do not need any HTML knowledge to start building your website.
The video below is a customer's testimonial. Lisa is a very credible source and she provides valuable tips and feedback on how to improve your business.
How to Build Effective Landing Pages
Building landing pages can be tricky, frustrating and time consuming. However having your own landing pages will give you the added advantage over other affiliate marketers.
1. You can (in fact, you should) start building a list by having an opt-in list. The best auto responder service to use is Aweber.
2. You can test and track your landing pages that will give you a much better control of your PPC campaigns like the traffic volume, the traffic time trends, keyword conversions etc. than directly linking to the merchant's landing page. Knowing this information is vital because you can identify the keyword winners from the keyword suckers. Perry Marshall reveals that often in PPC Campaigns, 20% of keywords bring in 80% of the business.
So what are some ways to quickly build great landing pages?
Landing Page Cash Machine comes highly recommended by Perry Marshall. This is a great guide that provides valuable insights on how to build effective landing pages.
LPGen is a highly recommended product though I have not personally used it. It is a landing page generating software that has good reviews in the market.
Speed PPC is probably the best tool.
Why?
Because you can start creating campaigns at lightning speed and they come with free landing page templates that you can use to build landing pages. Watch the video below for a quick Speed PPC Demo Tour.
You can also generate landing pages using free website builder tools. But remember these tools will not be as sophisticated and professional as the tools mentioned above.
Google Page Creator
Weebly
Blogger
Wordpress
1. You can (in fact, you should) start building a list by having an opt-in list. The best auto responder service to use is Aweber.
2. You can test and track your landing pages that will give you a much better control of your PPC campaigns like the traffic volume, the traffic time trends, keyword conversions etc. than directly linking to the merchant's landing page. Knowing this information is vital because you can identify the keyword winners from the keyword suckers. Perry Marshall reveals that often in PPC Campaigns, 20% of keywords bring in 80% of the business.
So what are some ways to quickly build great landing pages?
Landing Page Cash Machine comes highly recommended by Perry Marshall. This is a great guide that provides valuable insights on how to build effective landing pages.
LPGen is a highly recommended product though I have not personally used it. It is a landing page generating software that has good reviews in the market.
Speed PPC is probably the best tool.
Why?
Because you can start creating campaigns at lightning speed and they come with free landing page templates that you can use to build landing pages. Watch the video below for a quick Speed PPC Demo Tour.
You can also generate landing pages using free website builder tools. But remember these tools will not be as sophisticated and professional as the tools mentioned above.
Google Page Creator
Weebly
Blogger
Wordpress
Google Website Optimizer
Have you heard of Google Website Optimizer? It is a free tool provided by Google to improve your website/landing page.
Google Website Optimizer is a great testing/tracking tool that does A/B Split testing and multivariate testing to continually improve your conversions.
It is an absolute must if you are serious about improving your business.
Google Website Optimizer is a great testing/tracking tool that does A/B Split testing and multivariate testing to continually improve your conversions.
It is an absolute must if you are serious about improving your business.
Niche Research Tools
Struggling to find red hot niches? Take a look at the video below that shows you great tools for finding niches.
Here are the tools mentioned in the video for exploring niches,
About.com
Ebay Pulse
Google Product Search
Google Directory
Zeitgeist
Amazon
Magazines.com
Yahoo Buzz
Technorati
Here are the tools mentioned in the video for exploring niches,
About.com
Ebay Pulse
Google Product Search
Google Directory
Zeitgeist
Amazon
Magazines.com
Yahoo Buzz
Technorati
Keyword Niche Research
This is a useful video which teaches you Keyword Niche Research using Google Keyword tool.
What was really fascinating for me was the keyword phrases and terms you can generate to write articles and blog posts to be ranked higher on Google. Now this tactics can also be used to generate keywords for your Adwords Campaigns.
However if you want an accurate tool to spy on your competitors keywords, try Keyword Spy. It is a fantastic tool to quickly build profitable campaigns. It comes with a money back guarantee as well, so if you are not satisfied with what you get, cancel the subscription and you will get your money back.
What was really fascinating for me was the keyword phrases and terms you can generate to write articles and blog posts to be ranked higher on Google. Now this tactics can also be used to generate keywords for your Adwords Campaigns.
However if you want an accurate tool to spy on your competitors keywords, try Keyword Spy. It is a fantastic tool to quickly build profitable campaigns. It comes with a money back guarantee as well, so if you are not satisfied with what you get, cancel the subscription and you will get your money back.
Google Adwords Editor
Google Adwords Editor is probably the best tool to use for managing your Adwords Account. It is a free tool provided by Google. Click here to download Google Adwords Editor.
The video below demonstrates the use of Google Adwords Editor. Though the video is extremely informative, the resolution is not so good.
Here is another link that will explain the power of Google Adwords Editor even better.
The video is explained by Kirt Kristensen, one of the best Adwords Expert.
I rate Kirt right at the top along with Perry Marshall. Kirt runs a monthly membership program, 'Netbreakthroughs' which is worth joining if you are looking to learn and make money with Pay Per Click Programs. He offers a one month free trial offer that you should take advantage of before you decide to join or discontinue.
The video below demonstrates the use of Google Adwords Editor. Though the video is extremely informative, the resolution is not so good.
Here is another link that will explain the power of Google Adwords Editor even better.
The video is explained by Kirt Kristensen, one of the best Adwords Expert.
I rate Kirt right at the top along with Perry Marshall. Kirt runs a monthly membership program, 'Netbreakthroughs' which is worth joining if you are looking to learn and make money with Pay Per Click Programs. He offers a one month free trial offer that you should take advantage of before you decide to join or discontinue.
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